In the eternally wise words of the Wu-Tang Clan, cash rules everything around me.
That couldn’t be more true in college athletics in recent years, where money has consistently been the loudest voice in the room.
Success requires money, but raising money requires enthusiasm and belief from fans and wealthy donors. How do you get folks excited without winning, though? That’s quite the conundrum for teams that have spent most of recent times near the bottom of the league standings and are trying to catch up to (and eventually beat) the deeper-pocketed big boys.
Smaller college football programs in major conferences across the country are facing a similar chicken-or-the-egg dilemma right now.