Back to the Arkansas Razorbacks Newsfeed

Hunt NIL consortium a positive

Even before the letters NIL — standing for Name, Image and Likeness — entered the lexicon of college athletics, there was much debate over whether “paying” current and future student-athletes was good or bad for the overall landscape.

That has continued after the instillation of the program in July, which has allowed student athletes at Arkansas and other colleges to profit off of themselves instead of just the school for which they play.

It would be ridiculous to opine that both the NIL and the NCAA transfer portals will go along without any pitfalls or problems.

But the one thing I feel fairly certain about is the public announcement Wednesday that Bryan and Mandy Hunt, heirs of the global trucking company JB Hunt Transport Services, had formed the Athlete Advocate Consortium (AAC) is a positive thing for Razorback athletes.