The Arkansas Razorbacks are officially entering a new era of Name, Image and Likeness, announcing a partnership with TheLinkU designed to modernize and streamline NIL opportunities for Razorback athletes. In today’s version of college athletics, where championships still matter but brand reps, revenue streams and marketability matter just as much, Arkansas is finally leaning fully into the reality of the NIL landscape.
Arkansas Modernizes NIL Program
Through the partnership, Arkansas athletes will gain access to more than 30 national brands via TheLinkU platform. These aren’t small, one-off endorsement opportunities. These are real companies with marketing departments, strategy teams and legitimate budgets, no donation jars being passed around tailgates required.