Hogs' social media team matches play on field

FAYETTEVILLE — College football is a results-oriented business. College football social media is the same way.

"A lot of it is dictated by results," said Rachael Harris, assistant director of digital strategy for the Arkansas Razorbacks. "We're kind of in a position now when you win games you get to have fun."

Arkansas' social media team has drawn attention this year for their after-win antics. From Lane Kiffin to Tennessee, no program has escaped poking from the Razorbacks social media team, but these aren't just hastily put together thoughts posted on social media. Some of these ideas take weeks or even years to finally reach a fan's screen.

When Twitter launched in 2006 Harris was in…