College basketball has been a rich man’s game for decades now, but the era of unfettered NIL money has taken that to the next level.
Courtesy of the power of Tyson chicken nuggets, Arkansas basketball is fortunate enough to be part of the exclusive club of 8-10 programs with NIL budgets close to or exceeding $10 million for this upcoming season. According to 247Sports in July, members of this “golden tier” include blue bloods like Kentucky, Duke and North Carolina as well as cash-happy upstarts like Texas Tech and BYU.
With the onset of revenue sharing this summer, schools are now allowed to directly distribute up to $20.