FAYETTEVILLE — The Arkansas Razorbacks' evolving investment in the name, image and likeness realm is expanding on the cusp of the new year.
The Razorbacks announced Tuesday a partnership with TheLinkU, which the athletics department hopes will facilitate and streamline operations in the NIL space beyond the school's revenue-sharing commitment with its roster of athletes.
The announcement came about 2 1/2 months after Arkansas ended its relationship with Blueprint Sports. That move was an outgrowth from the House v. NCAA settlement that allowed participating schools to dole out about $20.5 million per year to athletes through revenue sharing.