WholeHogSports · Dec 31, 2025
Arkansas Razorbacks partner with TheLinkU for NIL business
×Arkansas director of athletics Hunter Yurachek looks on from the sideline, Saturday, Aug. 30, 2025, during the second quarter of the Razorbacks' 52-7 win over Alabama A&M in the season opener at Donald W. Reynolds Razorback Stadium in Fayetteville. (Hank Layton/WholeHogSports)FAYETTEVILLE — The Arkansas Razorbacks' evolving investment in the name, image and likeness realm is expanding on the cusp of the new year.
The Razorbacks announced Tuesday a partnership with TheLinkU, which the athletics department hopes will facilitate and streamline operations in the NIL space beyond the school's revenue-sharing commitment with its roster of athletes.