FAYETTEVILLE — The Arkansas Razorbacks athletics department is in the process of finalizing a third-party agreement for Learfield to sell naming rights at Reynolds Razorback Stadium.
Speaking to the University of Arkansas Board of Trustees on Friday, Arkansas athletics director Hunter Yurachek said the agreement between the Razorbacks and Learfield was being circulated for signatures that day. Yurachek said he thinks the naming rights at the football stadium can command between $4 million and $5 million per year.
“They [Learfield] have a national sales team that will start next week going out and soliciting corporations to name Razorback Stadium,” Yurachek said.