According to a tweet from the On3 NIL X (Twitter) account, Arkansas basketball ranks as the second most-watched college basketball team in the nation through December 22. The rankings place Michigan State first, followed by Arkansas at No. 2, with Duke third and North Carolina fourth rounding out the top four.
NEW: Most-watched men's college basketball teams through Dec. 22, per Nielsenud83dudcfa
1. Michigan State
2. Arkansas
3. Duke
4. North Carolina
Top 10: https://t.co/gUf9nMGduK pic.twitter.com/ApH2s5XHAX— On3 NIL (@On3NIL) December 30, 2025At first glance, Arkansas’s presence in this group is surprising, not because of a lack of talent, but because of the company they’re keeping.