One of the main themes of Arkansas football is its uncanny ability to be a top-25 team in almost every preseason metric, but still fall behind the rest of the SEC. It's a testament to the strength of the league, but it doesn't just stop on the field.
Arkansas lands in The Athletic's top 25 most valuable college football programs
A recent ranking from The Athletic, published by On3, placed Arkansas at No. 23 on the list of the most valuable college football programs in the country. With a valuation of $646 million, the Razorbacks are in elite company.