Former Arizona Wildcats Richard Jefferson took to his computer through The Players Tribune to pour out his thoughts in a heartfelt letter to his team the Cleveland Cavaliers.
Jefferson is the team’s SnapChat historian; he documents the fun side of his team and the hidden chemistry they have in temporary snippets that make even the casual NBA fan smile. The rare precious moments he captured are priceless.
It quickly becomes clearer why he named the post ‘Who We Are.”
In this letter, he starts out talking about his SnapChat exposure and adoption and how they came to be, starting with a guy Jefferson saw on the cover of a magazine who was a dead ringer for Kevin Love and named him ‘Lil’ Kev’ and started filming a few segments with Lil’ Kev, he was hooked:
At first only my teammates and friends followed the shenanigans, but then I made my account public and that’s when Lil Kev was really born.