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Momentum plays go against UA football in loss to USC

LOS ANGELES — Behind the throng of Arizona Wildcats, chins down, USC’s “Spirit of Troy” marching band blared “Conquest” with a few new lyrics.

“Beat,” Trojans faithful screamed, “the Buffaloes!”

USC has already moved on to Friday’s game against the Pac-12 South’s bottom-dwellers. Arizona, meanwhile, can’t seem to let this one — a 38-30 loss at the Los Angeles Coliseum — go.

The Wildcats led USC for most of the first half, and was close to pulling off the biggest upset of the Rich Rodriguez era.

Their hopes were doomed by a half-dozen momentum-shifting plays.