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ASU Basketball: 10 years in the making, Arizona State rings in the new season with Mill Madness

TEMPE — There are open-air bars on the left side of the street, various chain restaurants and boutique stores on the right. It’s a typical Friday night on Mill Avenue, the top destination for nightlife in the city of Tempe.

It’s also the last place you would expect to find college basketball, but that changed last night thanks to a vision had by the Arizona State Sun Devils athletic department and Programming and Activities Board.

“We had this vision about 10 years ago,” says associate athletic director Bill Kennedy. “We tried to get it going on at least three different occasions but something always came up.