This week, one team will win the Women’s College World Series (NCAA Division 1). That’s big. But something bigger is about to happen.
Athletes Unlimited Softball League (AUSL) has arrived! It’s more than big. It’s prime time! Why do I say that? Several things impressed me:
- Kim Ng (former GM of the Marlins) is the commissioner of the League! My articles about Kim Ng are here and here.
- MLB has a strategic investment (long-term partnership) with the AUSL. The investment will include joint sales and marketing efforts, including softball broadcasts on MLB Network and MLB.
