After recent figures released from Forbes magazine, there is a temptation to categorize the Arizona Diamondbacks in a fashionable way. Pushing teams like the Los Angeles Dodgers, the New York Yankees and Boston Red Sox, there’s a hint of characterizing the Diamondbacks as a “a big market” team.
At least, there’s the desire by decision-makers to create a “big market” mentality. Plus, there is also the appeal to place the Arizona Diamondbacks in a competitive media market. Yet, a look at some demographics indicate that managing general partner Ken Kendrick, who writes the checks, may miscalculate the Phoenix market.