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Why the potential of a playoff berth is important to the Arizona Coyotes

In today’s sports landscape, the idea of a team squeaking into a playoff spot only to get bounced in the first round is an against-the-grain thought.

Teams across all four major North American sports have increasingly adopted an all-or-nothing approach when it comes to building a winner. Essentially, the idea is that if you’re not a championship contender you might as well free-fall to the bottom in order to secure better draft position.

So why then do the Coyotes feel that a playoff run is so important — regardless of how far they make it?

“It’s all very important,” Coyotes President and CEO Ahron Cohen said of engaging in a playoff run.