For Heidi London, attending Coyotes games is a family affair.
Each game, during warmups, she and her son, Trevor, 6, hold a makeshift target up against the glass that Coyotes captain Oliver Ekman-Larsson will take aim at. As season-ticket members for five years, the tradition is something they — London’s husband, Jason, and their youngest son, Charlie, 2 — look forward to before each game.
But the family aspect goes beyond just the Londons. As Heidi and Trevor walked into the BMW Lounge at Gila River Arena before Saturday’s game, they were greeted on a first-name basis by dozens of other season-ticket members enjoying a meal before puck-drop.