The Arizona Coyotes' marketing department seems to have a knack for coming up with catch phrases and putting them on team merchandise or billboards or social media.
Recent examples that have caught on: Our Pack, which was also translated into Spanish. Howl Yeah. And the head coach Rick Tocchet-inspired Scratchin' and Clawin' from 2019.
The way things have been going of late for the team's scoring forward line of Conor Garland, Nick Schmaltz and Clayton Keller, another Tocchet phrase might also have earned some extra run.
Nine days ago, Tocchet dubbed the group the "Short Leash Line," and since it featured in a full game on Feb.