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Arizona Coyotes Brass Needs to Get Off the Pot, Communicate With Fans

(Photo by Christian Petersen/Getty Images)

The Arizona Coyotes current on-ice product is an uninspiring mess. If the organization really cares about turning things around, why don’t they take the initiative to show that to the fans in tangible ways?

The State of Arizona is privileged to have the NHL’s Arizona Coyotes playing professional hockey here. As of next season, the Coyotes will be one of only 32 franchises in North America hosting high-level, best-in-the-world hockey players for sports entertainment purposes. Local ownership and team management should embrace the concept of putting a viable, entertaining, and profitable product on the ice and showing it off.