Ad Meter 2020: NFL show how universal football can be. USA TODAY
The late Pat Tillman made an unexpected appearance in a Super Bowl commercial on Sunday, and it was awesome.
Seriously — if it didn’t bring a tear to your eye, it should have. It was just so surprising, so well done.
Naturally, it started an argument, because everything must. Not everyone agreed it was as moving as I found it. Twitter, the barometer by which all instant reactions are now measured, was mostly positive, though there was some criticism that Tillman’s memory was being exploited.