But there were parts of the annual show that intrigued the team, Arians and team president Michael Bidwill. It puts a team under the spotlight – and that’s the biggest reason the Cardinals got involved in the Amazon/NFL Films eight-episode series “All or Nothing,” which will be released Friday on Amazon.
“I think about exposure for the team,” Bidwill said. “Our players want it, our coaches want it, our fans want it.
“It’s about respect.”
The Cardinals aren’t exactly under the NFL radar these days, with three straight double-digit win seasons and an appearance in last season’s NFC Championship game.