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Bickley: Cardinals' Sam Bradford is about to become our new obsession, for better or worse

The first things you notice are his eyes. They’re open wide. They occasionally resemble a deer in headlights. They cast the first misconception about Sam Bradford.

Next, his demeanor. He speaks extremely well but without a trace of arrogance. He’s confident but reserved, uninterested in the sound of his own voice. The absence of spitfire and verbosity have often been cited as a poor reflection of his leadership.

This much is certain: Bradford is about to become our new sporting obsession. That’s the way it works in the NFL, where 32 starting quarterbacks shoulder absurd responsibility for the mood and morale of their city.