How do you go about building a brand?
For App State Athletics, it's all about leveraging opportunities, and certainly the first three weeks of the 2022 football season offered an unprecedented chance to do just that.
Spencer Bridges, App State's senior associate athletics director for revenue, is at the forefront of leveraging those opportunities.
"We had the best September in college football," Bridges said.
Of course, that included the "biggest home game in school history" against North Carolina in the opener before a record crowd of 40,000-plus in an incredible 63-61 shootout.
That was followed by the huge 17-14 upset at No.