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App State football videographer builds legacy through brand

One football videographer has created content since becoming a student at App State. On the big screen in Kidd Brewer Stadium, the hype videos before games have become synonymous with that Mountaineer.

Max Renfro, a senior marketing major, came to App State with an interest in working with the football video team and turned it into his passion. The evolution of his work has coincided with the team itself.

While App State football’s success on the field has garnered attention over the last few years, the work behind the scenes has received national recognition as well. When the team earned headlines for scoring touchdowns, Mountaineer football’s content team earned headlines for unique uniform reveals and documenting scenic views advertising Boone.