It started small.
Jake Robles, a Ducks fan from the Inland Empire, was scrolling through the Instagram “Explore” tab late last hockey season. It’s a section of the popular social media app that suggests posts a user might like based on who they follow and the photos they like.
“My explore tab is filled with just random memes all the time because I follow a lot of meme pages that post just bizarre, random things,” Jake said.
Out of the blue, he noticed a picture of a duck on a blue background with the words “SUPREME VICTORY” overlain across the image.