Spotify Chief Executive Daniel Ek has a message for users angry over its new privacy policy: "Sorry."
Ek sought Friday to clarify the 7-year-old company's changed terms after some users declared that they would quit the popular streaming music app in protest.
The Swedish company, which counts 75 million users, caused a stir this week when it instituted the new policy that indicated it would be able to access user information, including photos, location, voice controls and contacts.
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The responses were indicative of a data-collection age where online privacy is a touchy subject.