Snapchat's aggressive push into curated video appears to be paying off.
The social media app, popular with young users, has reached 4 billion daily video views, Snapchat spokeswoman Jill Hazelbaker said.
That puts the app on par with Facebook, which reported 4 billion daily video views in April, and means that Snapchat has doubled its daily views in just three months.
The new numbers follow a series of deals with MTV, Major League Baseball and concert promoter Live Nation Entertainment to include content that promotes the partners in the app's curated "Live Stories" feature.
Exactly what counts as a view, however, has provoked controversy.