Oaklanders think their town is hella cool, so the California section's Lee Romney grilled Oaklandish CEO and creative director Angela Tsay at the company warehouse in Jack London Square, surrounded by floor-to-ceiling stacks of the edgily boosterish "local love" apparel she pioneered. We later emailed her questions and crunched the conversation into this:
Oaklandish was started by your ex in 2000 as a guerrilla art collective in response to the first S.F. tech boom. Soon posters were going up around town. What was your personal relationship to wheat paste?
I was mostly an expert by association, trying to clean it out of pots in the kitchen and finding dried blobs of it all over the car.