When acai is at Wal-Mart and bags of quinoa and chia seeds line the aisles of Costco, it's clear that super-foods have officially reached the masses. These supposedly nutritionally potent foods, which have grown for thousands of years in the Amazonian rainforest, the swamps of Trinidad or the Andean region of Peru, have found their way into American supermarkets and pantries.
Which means that a vacuum exists at the top of the food chain, again, for niche super-foods.
Now appearing at natural foods trade shows and in health food stores, and being touted online, are foods and beverages that are pitched as having even more antioxidants, vitamins and minerals than their predecessors.