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Money in your pants: Levi's new recycling program offers 20% discount for old duds

There’s gold in them there used garments! Well, at least a 20% discount at a Levi’s store.

San Francisco-based Levi Strauss & Co. announced Tuesday that customers who drop off a clean, dry item of clothing or a pair of shoes at any U.S. Levi’s store (outlets included) -- of any brand -- will receive a voucher for 20% off the purchase of a regular-priced in-store Levi’s item.

According to Tuesday’s announcement, Americans annually discard some 28 billion pounds of clothing, footwear and textiles, with about 15% going to charitable organizations and 85% -- some 24 billion pounds -- going into landfills.