When Zheng Wenyi, 18, went with her boyfriend to a cinema in Beijing last week, she wanted to pick an interesting movie for their date. All the films showing appeared to be Chinese-made, but her eyes brightened when she saw a poster with a smiling red cartoon racecar.
"I thought it was the latest installment of 'Cars' from Disney," she said.
To her disappointment, the movie had nothing to do with the franchise from Disney's Pixar studios. Soon after the movie started, Zheng realized she and her boyfriend were alone in the 180-seat screening room except for one other person.