One look around the neighborhood, the Pac-12 Conference and the nation:
Not everyone in college football is thrilled with the attention that comes with the start of the season.
"I would like no one to ever rank us," UCLA Coach Jim Mora said during Pac-12 football media days. "And I'd like no one to ever cover us, and I'd like to never be on TV and no one talk about us until the end of the year."
If he means it, Mora could make most of that happen by opening with losses to Virginia and Nevada Las Vegas.