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Emmy watchers will look for 'Empire' and 'Mad Men' nominations

When the cast of "Empire," Fox's music business melodrama that ended the year as America's most popular new TV series, gathered at the Grove in late May for a panel and mini-concert designed to woo several hundred invited Television Academy members, the show's creators were asked if they cared about the Emmys.

What? Us?

"We don't do it for the awards," "Empire" co-creator Lee Daniels said. "We do it to tell the truth."

Daniels' producing partner, Danny Strong, added, "If you want to nominate me, I will show up in a tuxedo, but ultimately it's about storytelling.