Is Apple Inc. about to go Hollywood?
The Cupertino, Calif., tech giant has held early talks with executives in Tinseltown that could lead to a push into original video content to take on the likes Netflix and Amazon, according to two people with knowledge of the matter who were not authorized to speak publicly.
The potential move, first reported by Variety, does not come as a surprise amid the fast rise of on-demand television and movies. Original content has become an attractive business for tech companies looking to make their hardware and software more appealing to consumers.