IRVING, Texas – American Athletic Conference Commissioner Tim Pernetti and Chief Commercial Officer Bryan Calka have announced the hiring of Kelli Sargenti, a senior leader in sports partnerships with some of the industry’s most recognizable brands, as the conference’s Senior Director of Partnership Marketing.
Sargenti will report to Calka as the main contact for corporate partners within American RISE Ventures, the conference’s new business division established to oversee all revenue generation and brand partnerships on behalf of the American. She will lead the execution of integrated corporate partnerships with national, regional and local clients.