IRVING, Texas – American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment), a new business division, created to lead all aspects of the league’s revenue generation, sponsorship strategy, media rights, brand partnerships, technology, emerging business ventures and long-term commercial innovation across the conference. Veteran sports executive Bryan Calka, who brings nearly 25 years of experience leading revenue and brand strategy for prominent organizations in professional sports, has been named chief commercial officer for the conference.
“We are excited to welcome Bryan Calka to our leadership team as we launch American RISE Ventures,” said Pernetti.