IRVING, Texas – The American Conference today officially launched a dynamic modernization of its brand identity, marking a new era for the league and the communities it serves. Each aspect of the brand evolution, from naming conventions to creative assets and applications, was designed to elevate how the American shows up: boldly, consistently, and with purpose across every platform.
“The American has built a brand that differentiates us in a crowded collegiate landscape by establishing and elevating what makes us distinctive,” said Commissioner Tim Pernetti. “This modernization is rooted in who we are and where we’re headed.