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Why Letting College Players Get Paid for Likeness or More Could be Bad

By: Larry Burton

In football, like life, one new rule seems to begat another. So the SEC as are other conference officials, are talking about perhaps letting players make money off their own likeness. Let them go to a car dealership and earn $25 a pop selling and signing pictures, or some other such thing. What’s the harm?

The harm is an unscrupulous coach telling a recruit, you come to my school and I’ll arrange days where you can show up at my buddy’s car lot and sell 1000 signed pictures a day for $25 bucks a pop and that’s $25,000 a day.