There were subtle digs.
A few were a little more direct. Some had bitmojis.
But every time Alabama offensive coordinator Lane Kiffin jumps on Twitter, the Internet pauses. Tennessee, where Kiffin was head coach in 2009, is occasionally on the business end of his social media mischief.
So, what's the strategy?
The lone opportunity for Kiffin with reporters came Sunday morning.
"Yeah, I don't really run my Twitter or social media," Kiffin said setting up the punchline. "Coach Saban runs it."
Of course, Saban is the only SEC head coach without a Twitter account.