The massive "It Just Means More" sign is gone.
The hordes of sports journalists scavenging through the halls for free Dr Pepper and Golden Flake chips are missing.
Outside of a few guests checking out, the Hyatt Wynfrey lobby is quiet and bereft of the usual chaos that envelops the Hoover hotel this time of year. Alabama national championship ring hat guy, who makes an annual pilgrimage to show off his latest gear and swindle local TV stations into interviews, is nowhere to be found.
That's because for the first time since 2001, SEC Media Days are not headquartered at the Wynfrey this year.