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Roll 'Bama Roll · Oct 22, 2015

RBR Tailgating: Steak with Coffee and Cumin Rub

Feed the darkness within you. Let the hate flow though you!Fleming's Steak House and its ilk are canny marketers. They have made a fortune capitalizing on the notion that people like to celebrate achievements by paying large sums of money for hunks of meat quick cooked in dragon fire. No one ever closed a big business deal and took the team out for a salad.

When our ancestors downed an auroch with the final spear or ran a mammoth off a cliff, meat was the reward. It's likely hard wired into our genetic memory. Steak is for winners.

It sure beats the hell out of franks and beans.

Full story at Roll 'Bama Roll

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