Whoever negotiated the Jefferson Pilot 11 am SEC sponsorship needs to be alighted onto the company’s pedestal, made a member of the hall of fame, referred to as “First of His Name,” and otherwise made an object of adoration. Make him a partner if you’re not into that false idol worship. His company car should be something European and overengineered.
Here we are more than a decade after that particular partnership ended and a portion of a generation that began their college game day with the Mike’s can’t help but think of the early SEC game as anything but the JP game.