Most of the focus on the NIL sham is presently happening in college football. Jimbo Fisher’s $25 million incentivized pay-for-play class opened the seal on the malodorous jar of NIL rot. And then Lincoln Riley’s tampering with scholarship athletes enrolled at other universities spilled that foul pudding all over the carpet last week.
Hell, even boosters are outright admitting they’re paying-for-play:
“What I’ve learned is, everybody is doing it now,” says Hugh Hathcock, an auto industry innovator who is worth a half-billion dollars and recently started a collective at the University of Florida, Gator Guard, by donating $1 million of his own money.