The process of capitalizing off likeness does not seem to be distracting Alabama players so far.
Malachi Moore has endorsement deals with Milo’s and My Gameday Shop, but he’s using it for a bigger purpose.
According to his Twitter, the sophomore is donating 10 percent of his proceeds from My Gameday Shop to help a friend.
Ford Bertram, a native of Trussville, Ala., is battling leukemia. The 5-year-old was diagnosed with it on Feb. 13, 2020. His parents, Matt and Amelia, are taking things day by day but the community has shown much support.