College football players have taken advantage of numerous deals to profit off their name, image and likeness of late, but none offered the level of synergy as the one between an Alabama football player and a flavored drink company announced on Wednesday.
Freshman defensive back Ga'Quincy McKinstry, who goes by the nickname "Kool-Aid" and is listed as such on Alabama's official roster, said on Twitter that he's entered into a partnership with the popular drink company Kool-Aid.
McKinstry even included the Kool-Aid mascot's catchphrase, "OHH YEAH!"
In honor of the deal, Kool-Aid changed the name on its official Twitter account.