When the St. Louis Rams first announced they were leaving to become the Los Angeles Rams, the nation’s 21st largest media market became an open space for other NFL teams to consider moving in. From the beginning, the Kansas City Chiefs expressed an interest in developing relationships and expanding their fan base into the St. Louis market while simultaneously maintaining a cautious approach—showing respect for the sense of loss felt by football fans watching their local team leave in the name of a billionaire making even more money.
This week, the Chiefs announced that they would renew their deal with KMOV, the local CBS affiliate in St.