This week apparel company made it clear that things are not going so well: they tried to pull out of two collegiate deals, first a massive deal with UCLA and then PAC-12 stable mate Cal.
Its stock has fallen from a high of $50 to $9.00. On Wednesday it closed at $9.57. Under Armour lost nearly $600 million in the first quarter, laid off thousands and closed all their stores.
With all that and the news from the PAC-12 schools, a lot of other schools are concerned. Among the many schools they sponsor are Boston College, Notre Dame, Utah, Auburn and Maryland.