NIL continues to change college sports and for Duke, with such a big brand, it’s bound to be a huge deal, not least of all for new GM Rachel Baker
So maybe it’s no surprise that incoming Duke freshman Dereck Lively has a pretty cool deal going: he’s going to be on a Topps trading card.
Topps has signed deals with a lot of Power Conference schools and that means work for Baker.
Derrick Eiler, a Vice President with Topps’ parent company, said this: “We felt this was the perfect time to launch multiple, strategic college trading card programs that will allow current student-athletes to create new levels of direct engagement with fans across hundreds of the top programs nationwide.