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White Sox Free Agent Pursuits and the Art of Expectations Setting

Ouch! We as White Sox fans just took a high hard one to the chin. Looked like we read the pitch and were dialed in, but the pitch had movement and flew up and out of the zone and into our collective faces. Now we’re bloodied and rolling around in the dirt, and just happy to have all our teeth.

The upside of creating expectations is getting people excited. The downside is you might not get what you want, which will leave the world wondering what the hell went wrong and why you weren’t good enough. Think this sounds familiar, White Sox fans?