The college football world will never be the same. Name, image, and likeness deals for athletes are here to stay, and the Wisconsin Badgers football program is doing everything it can to keep pace.
Luke Fickell and his staff want to build a program that recruits and develops its own players — which was a model all successful teams tried to emulate in the past. However, that’s become increasingly more difficult in recent years as additional factors come into play.
On3 recently updated their NIL player valuations chart, and while some of the numbers being thrown around were lucrative, the positions expected to garner big money weren’t particularly surprising.