KALAMAZOO, Mich. – Western Michigan Athletics announced today a transformative collaboration with Altius Sports Partners (ASP), signaling the Broncos' intent to enhance NIL support and opportunities for its student-athletes amidst an evolving collegiate athletics landscape. Through ongoing strategic guidance from its team of industry leaders and the establishment of an in-house NIL General Manager (GM) on WMU's campus that will provide personalized education, training, and support, ASP will play a pivotal role in amplifying revenue opportunities for all Bronco student-athletes. A national search for the GM role is underway.
WMU is to be the first institution in the Mid-American Conference (MAC) to forge a strategic alliance with ASP, solidifying its commitment to the holistic development of its student-athletes and setting a precedent within the Group of Five.